Despite the euphoria caused by the proliferation of plant based dietary options in shops and restaurants, the statistics don’t bear out the wishful thinking about veganism taking over the world any time soon. In fact, given the accelerating climate catastrophe with the terrifying extreme weather events in every paper and news bulletin, the numbers make me seriously doubt the number of humans taking our mortal peril as a species seriously.

In the most recent statistics, the total number of land-based individuals whose lives are hacked from their terrified throats in slaughterhouses across the globe has leapt from 74.9 billion to 77 billion – an increase of almost 2.2 billion in a single year.  Even allowing for a 0.1 billion increase in the global human population (7.7 – 7.8 billion), this is a disaster for our victims and ought to be a sobering bucket of cold water for every company and…