– period. It’s not about high welfare standards. It’s not about grass-fed rather than indoors and on concentrates. It’s not even about organic or otherwise. It’s about sentience, compassion, empathy.

In what they’ve described as a ‘landmark ruling for animal rights’, Go Vegan World is celebrating:

‘In a landmark decision the Advertising Standards Authority (“ASA”) has ruled in favour of the Go Vegan World campaign, finding that our ad that lets people know that dairy is inherently inhumane is not misleading. This independent, official finding that our ad has been objectively substantiated with supporting evidence is hugely significant for the campaign and for animal rights.’

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