The thing is, it’s not just about animal welfare, though that is my great passion.
It’s also and very starkly about our species not starving to death in a world in which we may, experts say, have only 60 harvests left.
There are choice to be made. In addressing our food consumption, we benefit humans and animals, plus the climate and habitat too. Win/win.
And time is running out.
As always, George Monbiot gives us the picture: